For those facing challenges in Japanese sales activities and those looking to expand into Japanese markets, this information is a must-read.

3 min readSep 29, 2023

xWIN.Finance is approaching institutional investors, family offices, hedge funds, and influencers on a global scale as a DeFi platform. It’s a misconception to think that a good product will automatically sell itself. Solid sales and marketing efforts are crucial for a company’s growth. In this article, we’ll outline what we’re doing to give you insights that might be valuable to you.

1. Exploring New Avenues and Channels

1–1 Utilizing SNS Channels Like LinkedIn

When expanding into new territories and going global and Japan, one of the most critical aspects is making your business known to new potential customers. We’ve been conducting full-fledged global sales for nearly four months and have already approached over 3,000 individuals. It’s essential to set daily targets for outreach and continue the process diligently. In the global arena, platforms like LinkedIn are highly effective.

1–2 Obtaining Referrals from Influential Channels in Japan

Receiving referrals from influential channels can be highly effective. This strategy involves seeking support from reputable partners and individuals with influence in the industry. Having well-known partners or industry leaders introduce your business can significantly boost the credibility and recognition of your brand.

1–3 Participating in Trade Shows and Exhibitions

Japan and Global trade shows bring together numerous industry professionals, providing an excellent opportunity to engage directly with potential new customers. Attendees who show interest in your products or services at these events may reach out to you directly, enhancing their willingness to make a purchase. xWIN.Finance has participated in exhibitions such as Token2049 in Singapore and the Future Blockchain Summit in Dubai in 2023.

2. Appointments and Meetings

Upon securing appointments through various means, we introduce our products during meetings. Given the prevalence of global sales, most meetings are conducted online. However, meeting in person is still crucial to bridge psychological distances. Therefore, during business trips to places like Singapore and Vietnam, we always schedule meetings with key individuals.

3. Proposal

We present proposals during meetings and after them. Proposals should be customized to match the recipient’s needs and interests. Adjusting the proposal content to align with the recipient’s preferences is crucial. Understanding the recipient’s business model is essential in the complex world of WEB3.0. Many businesses have intricate business models, making ongoing learning essential.

4. Closing

Closing is the final step in the sales process, where the customer makes the ultimate decision on whether to accept the proposal, product, or service. Avoiding the closing process due to fear of rejection can hinder your progress. It’s important to remember that rejection is not a personal attack; it’s simply part of the sales process. By generating numerous potential deals, rejection becomes less significant.

In conclusion, conducting Japanese sales activities is not without its challenges. Proficiency in Japanese and an understanding of the target country’s culture are essential. If you find this information intriguing, please don’t hesitate to reach out to xWIN Corporation. We are more than willing to provide advice and assistance, and for those looking to enter the Japanese market, we can also lend a helping hand.